Klingele Chocolade, rooted in Ghent, Belgium since its humble beginnings in Koen Klingele’s kitchen in 1995, has carved out a significant presence in Japan’s confectionery scene. Bolstered by tariff preferences and a favorable business environment under the EU-Japan Economic Partnership Agreement (EPA), Klingele’s expansion in Japan highlights a sweet success story.
With a workforce of 40 and an annual turnover nearing €8 million, Klingele Chocolade specializes in two distinct brands: one focused on low-sugar chocolate and another on organic and fair-trade varieties. The company also excels in crafting private label chocolates, adhering steadfastly to its founder’s ethos of sustainability and health-conscious production methods.
“We make chocolate with a deep respect for nature and human health,” remarks Koen Klingele, underscoring the company’s commitment to quality and ethical sourcing. “Our journey started in a kitchen, and while our operations have grown, our dedication to premium ingredients and pure cocoa remains unchanged.”
Since venturing into the Japanese market in 2007, Klingele has seen its exports flourish, with Japan now accounting for 10% of its total sales, second only to its home market of Belgium. Initially concentrating on Tokyo, Klingele has expanded its reach to encompass Osaka, Kanagawa, and beyond, cultivating a loyal customer base drawn to its superior product standards.
“The Japanese market’s exacting standards have been a catalyst for refining our business and enhancing product quality,” notes Eline Blanchaert, Sales Director at Klingele. “Their rigorous quality requirements set a benchmark that, once met, opens doors to markets worldwide.”
Facilitating this growth is the EU-Japan EPA, implemented in 2019, which has streamlined trade processes and mitigated challenges posed by the COVID-19 pandemic. Particularly advantageous are the reduced tariff rates on chocolate products, providing Klingele a competitive edge in the Japanese market and beyond.
As Klingele Chocolade continues to flourish in Japan, its story serves as a testament to the enduring appeal of Belgian craftsmanship and the mutual admiration shared between premium chocolate enthusiasts in Japan and Klingele’s commitment to excellence.