Masala Mama, renowned for its Indian cooking sauces, has expanded its repertoire with a new line of ready-to-eat legumes. Available nationwide at Sprouts, the line includes four distinct flavors: Ooh La La Lentils, Cha Cha Chickpeas, La Bamba Black Beans, and Rah-Rah Red Beans.
These plant-based offerings boast Non-GMO certification and are crafted using extra virgin avocado oil and gluten-free ingredients. Each variant delivers between 10 to 13 grams of protein and 9 to 15 grams of fiber per serving, aligning with modern dietary preferences.
Founder Nidhi Jalan expressed her vision for the product line, blending authentic flavors from Indian homestyle cooking with contemporary demands for clean and sustainable ingredients. Reflecting on her upbringing in India, she highlighted the nutritional value of legumes, emphasizing their role in promoting health and sustainability.
“Our goal is to cater to consumers seeking both the authenticity of traditional cuisine and the benefits of wholesome, sustainable living,” Jalan stated. “Our products stand out due to our meticulous spice balance, rich flavors, and the use of high-quality ingredients and healthy oils.”
Masala Mama’s new legume line is available not only at Sprouts but also at select retailers such as The Fresh Market, Earth Fare, and online platforms like Fresh Direct, Vitacost, and Masala Mama’s own website. This expansion aims to make nutritious and flavorful Indian-inspired dishes accessible to a wider audience, supporting diverse dietary preferences and sustainability goals.