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Blueberry Market Booms Amid European Shortage

by Ella

As delays in Peru’s blueberry harvest continue, the European market faces a significant shortage. South African blueberries are now in high demand. Sebastian Ochoa, a global blueberry expert and owner of Consultora Agrícola Santa María, is currently in South Africa inspecting OZBlue orchards. Ochoa noted, “South African blueberry fields look promising. The market is very active with no fruit available in Europe.”

Ochoa, who recently visited blueberry farms near Cape Town and is traveling further north to evaluate additional fields, praised the quality of South African produce. “The fruit is large, with excellent bloom, a crunchy texture, and great flavor.”

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With extensive experience in the global blueberry industry, Ochoa travels frequently to assess blueberry fields worldwide. Originating from Chile and regularly visiting Peru, he offers a comparative perspective on blueberry growth and production. His expertise includes technical support, due diligence, and commercial consulting.

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Regarding Peru’s harvest delays, Ochoa explained, “Peru is experiencing a delay due to late pruning aimed at increasing fruit yield. Although production will be lower than usual, it will still surpass last year’s output. Delayed pruning was a response to El Niño’s impact, which reduced buds and flowers. This adjustment will lead to a higher volume of fruit between October and November, despite the overall reduction.”

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In Chile, Ochoa observed blueberry orchards in their winter dormancy. He reported, “The winter season in Chile is progressing normally with the required chill hours. Plants are starting to show signs of life, but it is too early to make definitive predictions about the upcoming season.” Ochoa will return to Chile after his consultation tour in South Africa.

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