A new diet drink from Japanese manufacturer Moringa, named In Tansan, is generating excitement for its novel approach to hunger management. The carbonated beverage, available in lemon and grapefruit flavors, transforms into a jelly-like substance in the stomach, creating a lasting feeling of fullness.
In Tansan contains a unique ingredient that turns into a dense gel upon reaching the stomach, mimicking the effects of soluble dietary fibers known for their appetite-suppressing properties. While soluble fibers like psyllium husk have long been used for weight management, In Tansan introduces this concept in a carbonated form. Moringa, known for its HI-CHEW candies, keeps the exact formulation a secret.
The drink is offered in two flavors: lemon, which is low in calories, and grapefruit, which has zero calories. Both variants are caffeine-free and include GABA, a compound that may help reduce stress and manage snacking triggers. Since its launch on June 4, In Tansan has quickly sold out on Amazon Japan, reflecting high consumer demand.
In Tansan represents a contemporary reinterpretation of traditional dietary fibers, offering a convenient option for hunger control. Its success highlights the growing consumer interest in innovative yet familiar solutions for weight management.