The demand for passion fruit among European consumers is on the rise, as evidenced by Ocati®, a leading Colombian exporter that has seen international success driven by this exotic fruit. The company prides itself on providing high-quality passion fruit varieties throughout the year.
“While we grow a diverse selection of exotic fruits, our specialization in passion fruit allows us to focus our resources effectively, ensuring quality, innovation, and sustainability,” says Daniela Vesga, Ocati®’s foreign market analyst.
European markets play a crucial role in Ocati®’s export strategy. “Our European clients have consistently demonstrated enthusiasm for our passion fruit varieties, reinforcing our belief in their significant potential in these markets,” Vesga adds.
To capitalize on this potential, Ocati® is emphasizing the fruit’s nutritional benefits, conducting tastings to familiarize consumers with its unique sweet and tangy flavor, and ensuring consistent product availability in retail outlets.
“We are enhancing our producer network by forming strong partnerships with top growers across Colombia. By collaborating closely with producers in diverse climatic regions, we ensure a steady, year-round supply of high-quality passion fruit,” Vesga explains. “Our extensive experience of over 36 years in exporting, coupled with investments in technology and sustainability, positions us well to serve our clients throughout the year.”
Industry professionals interested in learning more about premium passion fruit varieties can visit the Ocati® stand at Fruit Attraction in Madrid, located in Hall 10, G24. There, visitors can engage with the sales team, explore the processes behind the fruit, and experience Ocati®’s dedication to Colombian agriculture.
Attendees will also have the opportunity to sample Ocati®’s extensive range of passion fruit varieties, including both traditional options and exclusive new variants that are larger, sweeter, and more flavorful.