New Product Line Debuts
Müller Yogurt & Desserts has introduced a new range of high-protein yogurts and desserts in collaboration with Myprotein. This launch aims to capitalize on the growing market for high-protein products and address consumer concerns within this segment.
Details of the New Range
The Müller x Myprotein range features several innovative products:
High-Protein Yogurts: Available in vanilla and natural flavors, these yogurts contain no added sugar. Each 500g pot offers 45g of protein in vanilla and 49g in natural flavor, priced at £3.
Low-Fat Puddings: Offered in chocolate and vanilla flavors, these 200g puddings pack 20g of protein and are priced at £1.95 each.
Low-Fat Mousse Selection: This 200g selection features rich chocolate and salted caramel flavors, each providing 20g of protein and priced at £2.50.
All products comply with HFSS (High in Fat, Sugar, and Salt) regulations and will be promoted through in-store and digital campaigns.
Statements from the Executives
Richard Williams, CEO of Müller Yogurt & Desserts, emphasized the brand’s commitment to optimizing health and nutrition while offering unique products in the dairy aisle. He said, “We’ve been asking ourselves how to meet expanding shopper needs and drive protein category growth.”
Williams also noted that consumers often have concerns about taste, the credibility of sports nutrition, and brand positioning, which can seem intimidating. “By collaborating with Myprotein, we combine their sports nutrition expertise with Müller’s renowned taste,” he added.
Neil Mistry, CEO of THG Nutrition, the owner of Myprotein, commented, “Protein products are increasingly embraced by everyday active consumers looking for healthier choices, not just elite athletes. Our goal is to make wellness and nutrition accessible on a global scale.”
Additional Product Launches
As part of its expansion, Müller Yogurt & Desserts is also introducing two new Müller Light Protein Puddings:
Chocolate Brownie and Chocolate Orange Protein Flavour Puddings: Each 140g pudding contains 14g of protein and is priced at £1.40. They also include added Vitamin B6, providing 50% of the daily recommended intake, and are HFSS compliant.
The new products will be available in stores starting Wednesday, 11 September.