New Range Launch
Domino’s has introduced an exciting new range inspired by the surge in popularity of Korean cuisine. Available from now until November 10, the “limited-edition” Ultimate Korean BBQ menu features an array of Korean-inspired dishes.
Menu Highlights
The new range includes:
The Ultimate Korean BBQ Chicken Pizza: Topped with marinated chicken, red onions, spicy jalapeños, and a Korean BBQ drizzle.
Loaded Fries – Korean BBQ: Fries topped with marinated chicken, red jalapeños, cheese sauce, and Korean BBQ drizzle.
Korean BBQ Chicken Wings: Wings coated in a sticky Korean BBQ sauce.
Korean BBQ Chicken Wrap: A wrap filled with marinated chicken, Korean BBQ drizzle, red jalapeños, and fresh mozzarella.
Inspiration Behind the Menu
Domino’s explains that the menu is inspired by the recent explosion in popularity of Korean flavors, such as Gochujang—a fermented spicy red chili paste—and sticky garlic and ginger BBQ sauce. These ingredients are central to the new offerings.
Pizza Features
The Ultimate Korean BBQ Chicken Pizza is made with succulent pulled chicken thighs marinated in gochujang. It features vine-ripened tomato sauce, fresh mozzarella, and a new sticky Korean BBQ drizzle, combining gochujang with soy sauce, ginger, and garlic to create a unique sweet BBQ sauce.
Wing and Fry Innovations
The Korean BBQ Chicken Wings are the first new wings Domino’s has introduced in three years. They are smothered in the Korean BBQ drizzle and topped with crispy fried onions for added texture.
For the Loaded Fries, golden fries are topped with Korean-inspired marinated chicken, red jalapeños, cheese sauce, and fresh mozzarella. The dish is finished with the Korean BBQ drizzle and baked to perfection.
Wrap Option
The Korean BBQ Chicken Wrap offers a convenient lunch option. It includes marinated chicken, Korean BBQ drizzle, red jalapeños, and fresh mozzarella, all wrapped in a tortilla and baked.
Customer and Brand Reactions
Louise Pilkington, Domino’s Director of Innovation, commented on the new menu, saying, “We’ve seen Korean food explode in popularity in recent months, with Korean BBQ and gochujang being some of the flavors our customers are loving. We wanted to put our spin on it, and we hope our fans love it! The new wings are a highlight, and the sweet BBQ drizzle is a personal favorite.”
With this limited-time offering, Domino’s aims to bring a taste of Korean BBQ to pizza lovers and cater to the growing trend of Korean cuisine.