Revolutionizing Authentic Chinese Dining in the UK
WowzaBox is reshaping the way the UK enjoys authentic Chinese cuisine. This culinary innovator focuses on sourcing the freshest and highest-quality ingredients from some of the North East’s most reputable suppliers. Despite delivering nearly 200,000 meals across the UK, WowzaBox remains committed to supporting local businesses.
Commitment to Local Suppliers
The company collaborates with several North East suppliers, including JR Holland in Gateshead for fresh vegetables, Warren Butterworth in Newcastle for premium meats, MSC-approved Taylor Foods in North Shields, and Phil’s Plaice for sustainable seafood. This commitment ensures that customers receive the best ingredients while bolstering the local economy.
A Culinary Journey of Joshy Jin
Founded by Newcastle University graduate Joshy Jin, WowzaBox emerged from his desire to bring authentic Chinese flavors to homes across the UK. Joshy first gained recognition in the North East culinary scene by launching La Yuan in 2017, the region’s first Sichuan-focused restaurant. This venture marked the beginning of his partnership with local suppliers like Warren Butterworth and Taylor Foods.
Adapting to Changing Tastes
WowzaBox was launched during the pandemic in response to the increasing demand for restaurant-quality food at home. Based in Team Valley, it offers a chef-led recipe box service without a subscription model, featuring a diverse menu of fresh, region-specific Chinese dishes that are often hard to find in the UK.
Plans for Growth
With significant crowdfunding support through Seedrs, WowzaBox is expanding its operations, increasing production capacity, and acquiring new premises to facilitate its growth.
Community Support
Joshy Jin expressed his gratitude for the support he has received from the North East throughout his journey, from his university days to the launch of both La Yuan and WowzaBox. He said, “I’m proud to support our local suppliers while offering customers the chance to experience authentic Chinese cuisine made with the freshest quality ingredients.”
Darren Leason, Director at Taylor Foods, echoed this sentiment, noting, “We have been supplying Joshy with fresh seafood for almost a decade now. It’s been incredible to watch his journey from running a restaurant to transforming the way people experience Chinese cuisine at home. We’re proud to be part of that journey.”
With a focus on quality and local sourcing, WowzaBox is set to elevate the dining experience for Chinese cuisine lovers across the UK.
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