The cider industry in America has been struggling in recent years, as it has traditionally been marketed as an alternative to beer. However, with the explosion of the craft beer industry, cider has found it difficult to carve out a niche for itself in the market.
Wine Retailers Offer a New Opportunity for Cider Makers
Some cider makers are now turning to wine retailers to help boost their sales. By positioning their products alongside wine, cider makers hope to attract a new demographic of consumers who are looking for a refreshing alternative to wine.
Cider Makers Experiment with New Flavors and Styles
In addition to positioning themselves alongside wine, cider makers are also experimenting with new flavors and styles. Some are even aging their products in wine barrels to give them a more complex and sophisticated flavor profile.
Optimism for the Future of the Cider Industry
Despite the challenges facing the cider industry, many experts remain optimistic about its future. With the help of wine retailers and a renewed focus on innovation and experimentation, the cider industry could once again become a thriving and profitable part of the American beverage landscape.
In conclusion, the cider industry in America is looking to the wine aisle for a much-needed boost in sales. By appealing to wine drinkers and experimenting with new flavors and styles, cider makers hope to revive the industry and tap into a large and growing market.
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