Stouffer’s, a brand known for their frozen meals, is entering the boxed mac and cheese market with a new product that challenges industry leader Kraft.
Differentiating from Kraft
Stouffer’s is aiming to differentiate their product from Kraft by using high-quality ingredients and offering a more gourmet taste. Their boxed mac and cheese will feature a blend of three different cheeses and will be made with real milk and butter.
Targeting Adults
While Kraft’s boxed mac and cheese is often associated with childhood nostalgia, Stouffer’s is targeting adults with their new product. They are positioning it as a convenient and delicious option for busy adults who want a quick and satisfying meal.
Expanding the Stouffer’s Brand
By entering the boxed mac and cheese market, Stouffer’s is expanding their brand beyond frozen meals and into a new category. This move allows them to reach a wider audience and potentially increase their market share.
The Future of the Boxed Mac and Cheese Market
Stouffer’s entry into the boxed mac and cheese market is a sign of the growing competition in this category. As more brands enter the market and offer unique twists on the classic dish, consumers will have more options to choose from.
In summary, Stouffer’s is entering the boxed mac and cheese market with a new product that challenges industry leader Kraft. By using high-quality ingredients and targeting adults, Stouffer’s is aiming to differentiate their product and expand their brand. This move reflects the growing competition in the boxed mac and cheese market and the potential for new and innovative products in this category.
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