“Peng Suisui” is a brand launched by Jinzhao Food Technology, a national high-tech enterprise. It focuses on the research and development and standardized production of scientific and healthy diet, aiming to improve the health level of Chinese people.
The project’s research and development is to address the increasingly serious chronic disease problems, such as the management of cardiovascular and cerebrovascular diseases and the prevention of “three highs” problems. Through cooperation with 985 and 211 universities in China, Peng Suisui has obtained technical patents in the field of diacylglycerol cooking oil, demonstrating its technical strength and bringing great value and influence to the project.
Since its launch in 2023, “Peng Suisui” has gone through multiple stages from concept to implementation. In the early stage, the R & D work mainly focused on cooperation with universities and the acquisition of technical patents. At that time, the biggest challenge faced by the team was the integration of resources. However, relying on the team members’ expertise in marketing and creating popular products, these difficulties were successfully overcome, and finally a feasible business model was formed.
The technical highlight of Peng Suisui is the research and development of diacylglycerol cooking oil. This kind of oil can be rapidly metabolized after entering the human body and is not easy to accumulate as body fat, which helps prevent and improve obesity, hyperlipidemia, cardiovascular and cerebrovascular problems, etc. Scientific research and clinical trials have fully proven the health value of diacylglycerol. This innovation has not only filled a gap in the market but also provided consumers with more healthy choices.
In terms of market prospects, Peng Suisui has targeted the silver-haired economy and the trend of big health consumption. With the acceleration of China’s population aging, the proportion of people over 50 years old is increasing year by year, and the demand for healthy food is also growing. In 2023, China’s cooking oil consumption reached 39.08 million tons, and it is expected to continue to increase in the next few years. The special cooking oil market is showing an annual growth rate of 8% to 10%, which provides broad development space for Peng Suisui.
In the future plan, Peng Suisui intends to continue to deepen cooperation with universities, raise the technical barrier, and expand the product line to meet the consumption needs of different levels and scenarios. The brand plans to expand the market through multiple channels, especially in the supermarket and hypermarket layout of first-tier and new first-tier cities, to increase brand awareness. In addition, the coordinated development of online and offline is also an important strategy in the future. Through private domain marketing to support the online channel, the overall profitability will be improved.
Regarding the feedback from early users, Peng Suisui has been recognized by high-consumption groups. Douyin background data shows that high-consumption and middle-high consumption groups account for more than 60%, indicating that the product’s market positioning and customer portrait are very accurate.
The entrepreneur said that although there are many challenges in the project promotion, relying on the team’s professional ability and keen insight into the market, the project has achieved the expected results. In the future, Peng Suisui will continue to strive to become a trusted healthy life service provider for Chinese families, using science, technology and innovation to protect the health of Chinese people.