The viral Japanese soufflé pancake phenomenon is landing in Jersey City. Fluffy Fluffy Dessert Cafe, part of North America’s largest soufflé pancake chain, is opening its newest location at the Newport Centre Mall. The grand opening is set for this weekend, bringing the soft, airy pancakes and other delightful treats to local residents.
Fluffy Fluffy Dessert Cafe: A Sweet Expansion
Fluffy Fluffy, the dessert cafe known for its bouncy and fluffy pancakes, will officially open its doors in Jersey City at the Newport Centre Mall, located at 30 Mall Drive West, Unit VC12B. The grand opening will take place on March 15th from 11 AM to 9 PM and March 16th from 11 AM to 7 PM. The event promises a day full of fun, giveaways, specialty drinks, and the chance to try exclusive new desserts only available at the Jersey City location.
The cafe is a part of Fuwa Fuwa Pancakes, founded by Benson Lau in 2018. Originally launched in Toronto, Fuwa Fuwa (meaning “Fluffy Fluffy” in Japanese) quickly grew, expanding to China in 2021 and later to the UK and the USA under the Fluffy Fluffy name. Today, the brand has over 30 locations worldwide, including in Florida, Texas, Georgia, California, New York, Alabama, and New Jersey.
A New Twist on Pancakes and More
Fluffy Fluffy Dessert Cafe is famous for its soufflé pancakes, which are incredibly fluffy and often topped with vibrant, eye-catching ingredients like fruits, chocolate, matcha powder, and even savory elements. The Jersey City location will offer the same menu enjoyed worldwide, featuring soufflé pancakes, savory croffles, burnt-top cheesecakes, coffee and espresso drinks, teas, macarons, roll cakes, and much more.
What makes this location stand out is its introduction of two exclusive items: the cheese tart and the fluffy churro. These new desserts are only available at the Jersey City branch, making the cafe a must-visit spot for those craving a unique dessert experience.
The Art of the Soufflé Pancake
Fluffy Fluffy’s pancakes are made using a meticulous process that ensures their signature light and airy texture. According to the brand’s website, the process begins with egg whites whipped to soft peaks, followed by a pancake mix made from locally sourced milk. The mix is free from artificial additives, contributing to the pancakes’ delicate fluffiness. The pancakes are then cooked slowly at a low temperature for up to 20 minutes, ensuring a high-quality, fluffy texture.
Each dessert at Fluffy Fluffy is designed to be subtly sweet, crafted with only the finest ingredients and undergoing rigorous recipe testing. This commitment to quality ensures that each bite is balanced and not overwhelmingly sweet.
Join the Celebration
The grand opening of Fluffy Fluffy Dessert Cafe in Jersey City is an exciting event for local dessert lovers. With giveaways, specialty drinks, and the opportunity to sample the exclusive new treats, the grand opening promises to be a sweet affair. To register and for more updates, be sure to follow @fluffyfluffyusa on Instagram.
Whether you’re a pancake enthusiast or simply looking for a unique dessert experience, Fluffy Fluffy Dessert Cafe offers a delectable journey into the world of soufflé pancakes and more.
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