Craveworthy Brands, a leading US-based multi-brand restaurant company, has announced the acquisition of Kinnamōns, an innovative Oregon-based cinnamon roll brand. Founded in 2022 by Super Bowl champion Ndamukong Suh, Kinnamōns is renowned for its handcrafted cinnamon rolls and gourmet coffee offerings. The acquisition marks a significant step in Kinnamōns’ journey as the brand looks to expand nationwide through a franchise program.
A Sweet Beginning: The Birth of Kinnamōns
Kinnamōns was established with the vision of providing a unique dessert experience that blends modern flavors with nostalgic favorites. Suh, who hails from Portland, Oregon, was inspired to create a brand that could bring gourmet cinnamon rolls to the masses, with bold flavor profiles like Caramel Apple Pie, Maple Bacon, and Cookies and Cream. The concept quickly gained traction in Oregon, where it has become a local favorite.
In addition to its signature cinnamon rolls, Kinnamōns also offers a selection of freshly brewed espresso and flavored coffees, enhancing the overall experience for customers who seek a perfect pairing with their sweet treats.
Expanding Horizons: National Growth Plans
With the acquisition by Craveworthy Brands, Kinnamōns is now poised for significant growth. Craveworthy’s resources will support the brand’s expansion across the United States, with a particular focus on launching a franchise program. The partnership with Craveworthy Brands is expected to provide Kinnamōns with the infrastructure and expertise needed to scale operations, enhance marketing efforts, and streamline supply chain management.
Suh expressed his pride in how far Kinnamōns has come, saying, “I’m proud that we were able to kick off Kinnamōns’ journey in my hometown of Portland, and now joining the Craveworthy team will allow others around the US to enjoy the gourmet and artisan experience driven by a team of seasoned experts who believe in the vision that inspired the concept.”
Craveworthy Brands’ Strategy for Success
Craveworthy Brands, known for its ability to identify and nurture standout brands, sees Kinnamōns as the perfect addition to its portfolio. CEO and founder Gregg Majewski shared his excitement about the acquisition, stating, “At Craveworthy, we search high and low for brands that truly stand out and fill a niche gap in the quick-service industry while holding the ability to scale without losing the authenticity of its origins.”
Majewski continued, “We recognize Kinnamōns as a concept that blends nostalgic and modern tastes, and a founding team that understands brand-building on a genuine level, making it the right addition to our portfolio. Our goal is to introduce Kinnamōns to new markets and preserve the artistry that makes it so exceptional.”
Craveworthy’s Expanding Portfolio
The acquisition of Kinnamōns follows Craveworthy’s recent moves to diversify and expand its portfolio. In 2024, Craveworthy announced its partnership and investment in Big Chicken, a fast-casual chicken brand founded by basketball legend Shaquille O’Neal. Additionally, Craveworthy expanded into the pizza market with the acquisition of Fresh Brothers Pizza, a California-based brand, further strengthening its presence in the quick-service industry.
Looking Ahead: The Future of Kinnamōns
With the backing of Craveworthy Brands, Kinnamōns is set to grow beyond its Oregon roots and reach new customers across the nation. The brand’s ability to combine traditional comfort with innovative flavors positions it for success in a competitive dessert market. The nationwide expansion and franchise program will bring Kinnamōns’ signature cinnamon rolls to new communities, allowing fans of the brand to enjoy the delicious treats and unique coffee offerings in more locations.
For customers, Kinnamōns represents a sweet escape into the world of artisan desserts. With its future expansion on the horizon, the brand promises to bring even more delicious options to the table. Fans can look forward to seeing Kinnamōns pop up in new markets and explore the delightful creations that have already made it a success in Oregon.
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