During Hari Raya Aidilfitri, food takes center stage as families and friends come together to celebrate with festive dishes and desserts. This year, why not step beyond the traditional cakes and cookies? These homegrown bakeries are offering innovative and delectable desserts that will bring something fresh and exciting to your Raya table. Here are three local businesses that are adding a unique twist to festive treats:
1. Poppy Cherry Pop
Founded in March 2019 by Khalisshah Iman, Poppy Cherry Pop is a home-based baking business located in Cheras. Khalisshah, a graduate from the YTL School of Hotel Management, previously worked with JW Marriot KL for five years before launching her own venture. Her business specializes in making delicate and beautiful tarts, with exciting flavours and creative shapes like hearts and monograms.
Some of the standout flavours include:
- Lotus Biscoff
- Classic Key Lime with Passion Fruit Filling, topped with buttercream
- Valrhona Chocolate, layered with hazelnut pralines and Guanaja ganache
In addition to tarts, Poppy Cherry Pop has expanded to offering cakes, cookies, éclairs, and catering services for events such as weddings and corporate functions. For each festive season, Khalisshah curates a special menu that incorporates seasonal flavours and designs, making it the perfect choice for your Raya celebration.
2. Brown & Sugar
Brown & Sugar is an all-female-run business, co-founded by Syainim Ghazali, Liyana Ghazali, and Sakinah Ibrahim. Known for its artistic and creative cakes, Brown & Sugar blends the world of art and baking beautifully. From acrylic-painted designer cakes to elegant pralines, each creation is a feast for the eyes and taste buds.
For Raya, Brown & Sugar offers the Lebaran 2025 collection, which features:
- Gift boxes
- Cookies
- Pralines
These beautifully crafted treats are perfect for gifting or adding a stunning touch to your Raya dessert table. Their dedication to artistry and craft makes these sweets a standout addition to any celebration.
3. Pleasure Pastry
Founded by Farah Azrooein Ghazali at the age of 19, Pleasure Pastry started as an Instagram-based business specializing in pavlovas, brownies, and burnt cheesecakes. Farah’s marshmallowy pavlovas are a crowd favourite, and she’s even created bite-sized versions of the meringue desserts named after the famous Russian ballerina Anna Pavlova.
Farah uses only premium ingredients, ensuring that each pavlova is melt-in-the-mouth delicious. In addition to pavlovas, she makes a range of other baked goods, including cakes, cookies, and festive favourites like semperit and sea salt cookies, which are particularly popular during Ramadan.
This Raya, Pleasure Pastry offers a variety of treats that will add a sweet and whimsical touch to your celebrations.
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