In a strategic move to expand its portfolio, Craveworthy Brands has officially acquired Kinnamōns, a cinnamon roll concept founded by retired NFL star Ndamukong Suh in 2022. This acquisition is set to bring Kinnamōns’ nostalgic yet innovative cinnamon rolls to a wider audience, with Craveworthy’s plans to maintain the brand’s artisanal roots while expanding it through a franchise model.
The Kinnamōns Concept: A Sweet Success
Kinnamōns quickly became a local favorite, offering a variety of gourmet cinnamon rolls, each with unique glazes and seasonal flavors. The brand’s commitment to locally sourced ingredients and freshly baked goods has won it a dedicated fanbase in Portland, Oregon, where it currently operates two locations. Flavors like Caramel Apple Pie, Maple Bacon, and Cookies and Cream are among the standouts that have fueled its growing popularity. In addition to cinnamon rolls, Kinnamōns also offers espresso and flavored coffees, making it a one-stop destination for dessert lovers and coffee enthusiasts alike.
Craveworthy’s Plans for Expansion
Craveworthy, an umbrella company known for managing several restaurant franchises, sees huge potential in Kinnamōns. Gregg Majewski, founder and CEO of Craveworthy, praised the brand for its ability to merge nostalgic comfort with modern innovation. “Cinnamon rolls evoke a sense of comfort, nostalgia, and indulgence,” Majewski explained in the announcement. “The baking segment is seeing incredible potential with demand for gourmet, handcrafted innovations like Kinnamōns.”
Craveworthy is determined to expand Kinnamōns nationally, ensuring that it stays true to its origins by preserving the artisanal qualities that make it stand out. The company plans to streamline operations, enhance marketing efforts, optimize supply chain management, and offer comprehensive training to franchisees.
Kinnamōns’ Founder Ndamukong Suh: A Passion for Community
Although Suh has sold Kinnamōns to Craveworthy, he will remain an investor in the brand. Suh’s connection to the hospitality industry is deeply personal; he grew up in a home where meals were cherished as a time for family connection. “Building out hospitality concepts isn’t just about the food, but the community they create,” Suh stated, echoing Craveworthy’s emphasis on fostering a sense of community.
Suh’s involvement in the restaurant business dates back over 15 years. In addition to Kinnamōns, he co-founded Bae’s Fried Chicken in Portland and has also invested in Blue Sushi Sake Grill. His passion for quality food and creating spaces for people to gather remains at the core of his entrepreneurial spirit.
The Growing Craveworthy Portfolio
Kinnamōns marks Craveworthy’s second dessert brand following the acquisition of Dirty Dough, a cookie franchise specializing in creative fillings and mix-ins. The company’s diverse portfolio also includes Bd’s Mongolian Grill, Fresh Brothers Pizza, Big Chicken (a fast-casual chicken concept created by NBA legend Shaquille O’Neal), and many more.
The dessert sector in the U.S. has proven to be a lucrative market, with an annual revenue growth of 3.3% since 2020, totaling $20.4 billion according to IBISWorld. Craveworthy’s foray into high-end dessert franchises like Kinnamōns is a smart move, capitalizing on the growing demand for unique and indulgent treats.
A Bright Future for Kinnamōns
With Craveworthy’s support, Kinnamōns is poised to expand from its home base in Portland to a national franchise. The unique combination of gourmet cinnamon rolls and a high-end dessert experience sets Kinnamōns apart from other quick-service concepts. Craveworthy’s commitment to preserving the brand’s authenticity while optimizing its growth ensures that Kinnamōns will continue to deliver an exceptional experience for customers nationwide.
This acquisition is just the beginning for Kinnamōns, and with Craveworthy’s expertise in franchise management, the brand is set to become a significant player in the world of premium desserts. As Craveworthy continues to search for standout brands, Kinnamōns has certainly proven itself as a unique gem that blends nostalgia with innovation, creating a one-of-a-kind dessert experience for customers everywhere.
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