Starbucks Japan is excited to announce its third collaboration with Peanuts, launching on March 25th, 2025. This global campaign, one of the largest in Starbucks history, will be available at 85% of Starbucks locations worldwide. The centerpiece of this collaboration is the debut of a new original character, Joe Kind Snoopy, created to promote kindness and small acts of care in everyday life.
Exclusive Beverages, Desserts, and Merch
In Japan, customers can enjoy a range of exclusive drinks, food items, and merchandise inspired by Joe Kind Snoopy. A standout offering is the Joe Kind Snoopy Caramel Chocolate Oat Milk Frappuccino (available in tall size only for 720 JPY dine-in, 707 JPY to-go). This beverage features oat milk, chocolate chips, caramel chocolate sauce, whipped cream, and is topped with green heart-shaped sugar and a Snoopy chocolate topper.
In addition to the frappuccino, customers can indulge in classic American waffles (490 JPY) and sugar donuts (480 JPY), both drizzled with caramel chocolate sauce and topped with whipped cream and the signature Snoopy chocolate decoration.
Limited-Edition Lifestyle Goods
The collaboration also includes 24 exclusive lifestyle products such as tumblers, tote bags, T-shirts, caps, keychains, and reusable cups. Some items, like mini cup gifts and select apparel, are exclusive to the Japanese market. These products are designed to make great personal treats or thoughtful gifts, allowing customers to share kindness with others.
Limited-Time Event
This special collaboration is available for a limited time, while supplies last. If you’re eager to try the exclusive items, be sure to visit one of the participating Starbucks locations after the launch date to grab your favorites before they’re gone.
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