More Nutrition, one of Germany’s leading health and nutrition brands, is now officially available in the UK. Known for its high-protein, low-sugar range, the brand aims to meet the growing demand among Brits for convenient, functional food and drink that benefits health without compromising on taste.
Founded in 2017, More Nutrition is part of The Quality Group and follows its sister brand ESN into the UK market. The Quality Group reported a 50% year-on-year growth in turnover, from €451 million in 2022 to €683 million in 2023. This latest market expansion includes a new UK office in London’s Soho district and a logistics hub at Heathrow Airport to ensure a fast and reliable service for online customers.
The product range includes high-protein snacks and collagen
More Nutrition’s UK product line includes best-selling products from its German range. Developed in the company’s in-house production facilities and designed by food technologists and nutritionists, these products are designed to support everyday health, fitness and nutrition goals.
To date, More Nutrition has helped over one million German consumers make healthier choices and the company estimates that it has removed 14,000 kg of sugar from consumers’ diets through its low-sugar product alternatives.
UK Strategic Rollout Backed by CVC Capital
More Nutrition’s expansion is part of a wider international strategy for its parent company, Quality Group, which is backed by CVC Capital Partners. The group, which has over 1,200 employees, has experienced rapid growth across Europe through direct-to-consumer and social commerce models.
Nicolas Lother, Chief Product Officer at More Nutrition, said:
“Our product development is guided by consumer demand and scientific research. We always ensure that taste, functionality and quality come first.”
Patrycja Nowakowska, Managing Director of More Nutrition UK and former Global General Manager of Lipton, added: “We are delighted to introduce More Nutrition to the UK at a time when demand for low-sugar, high-protein foods is growing. Our products are designed to support a healthy lifestyle without compromise.”
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