The Hershey Company has introduced Reese’s Filled Pretzels to the U.S. market. The new product combines the brand’s famous peanut butter with a crunchy pretzel crust. It marks Reese’s entry into the growing sweet and salty snack market.
The product is now available in U.S. retail stores. Each crispy salty pretzel is coated with a creamy peanut butter. It is designed to meet consumers’ growing demand for snacks with contrasting flavors and textures.
Reese’s Filled Pretzels are available in three packaging formats:
5-ounce bags for easy on-the-go
9-ounce pouches for individual servings
18-ounce jars for sharing
This new product launch is suitable for a variety of occasions, from movie night to afternoon tea, and also capitalizes on the growing popularity of peanut butter pretzels and other sweet and salty combinations.
Part of Hershey’s Salty Snack Strategy
This new product launch further strengthens Hershey’s strategy to expand its salty snack product portfolio. The company already owns brands such as SkinnyPop and Dot’s Homestyle Pretzels. With the strength of the Reese’s brand, Hershey is expanding into new snack categories while maintaining its core taste.
Reese’s Stuffed Pretzels are available now. Prices may vary by retailer.
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